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There are a lot of myths about how TikTok works . I know firsthand how many hilarious people struggle to gain any traction with their own jokes. Even if there’s no one secret to going viral, there must be some basic tenants for online success, right? Confession time: I do stand-up comedy (wait, don’t leave). I’ve gone viral a few times. I wouldn’t call myself a viral creator, but I would call myself an over-analyzer who has deep, impressive thoughts about why something does or does not hit home with a large audience online. There must be some social media expert out there who can explain why a video like this is able to rake in millions of likes over hundreds of nearly identical iterations. (If I had to name it? Something to do with controlled chaos.) Scrolling through my liked videos, I find not a whole lot of professional comedians, and instead a lot of silly one-offs , little kids roasting adults , or this dog on wheels . The challenge of articulating what makes something go viral just goes to show how difficult it can be to try and “hack” the TikTok algorithm. So, what does it take for a scripted comic to cut through the noise? To figure it out, I reached out to some comedians who have found success making people laugh both on and offline. So while the meat of your content depends on your individual comedic genius, there are key ways to make […]