Read Full Article here… lifehacker.com

Photo: amedley (Shutterstock) Here’s a fun thought experiment; picture the amount of personal data you think tech companies keep on you. Now, realize it’s actually way more than that (hmm, maybe this isn’t that fun). Even as privacy and security become more talked about in consumer tech, the companies behind our favorite products are collecting more and more of our data. How much? Well, if you want to know the information, say, Amazon has on you, there is a way to find out. And it’s a lot. To be clear, data collection is far from an Amazon-specific problem; it’s pretty much par for the course when it comes to tech companies. Even Apple, a company vocal about user privacy, has faced criticism in the past for recording Siri interactions and sharing them with third-party contractors . The issue with Amazon, however, is the extent to which they collect and archive your data. Just about everything you do on, with, and around an Amazon product or service is logged and recorded. Sure, you might not be surprised to learn that when you visit Amazon’s website, the company logs your browsing history and shopping data. But it goes far beyond that. Since Amazon owns Whole Foods, it also saves your shopping history there. When you watch video content through its platforms, it records all of that information, too. Things get even creepier with other Amazon products. If you read books on a Kindle, Amazon records your reading activity, including the speed […]